St Aloysius (Deemed to be University) LMS | BEGINNERS GUIDE TO MODERN MARKETING

Course / Course Details

BEGINNERS GUIDE TO MODERN MARKETING

By - Mr Ayush G Kottary
4 students
30 Hours
(0)

Course Description

This certificate course serves as a foundational bridge between classical marketing theories and the dynamic world of digital business. Designed for beginners, it provides a robust understanding of Marketing Management, covering the essential tools required to build, price, distribute, and promote products effectively.

Moving beyond the basics, the course introduces students to strategic decision-making through Segmentation, Targeting, and Positioning (STP). Finally, it prepares learners for the modern economy by exploring the Fundamentals of Digital Marketing, highlighting the critical shift from traditional methods to digital channels and examining the unique challenges and opportunities within the Indian context.

Course Curriculum

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0 lectures
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30 Hours total length

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Mr Ayush G Kottary

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51 Students

3 Courses

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Duration 30 Hours
Lectures 0 lessons
Enrolled 4 students
Category: School of Business and Management
0 Quizzes
Language: English
Skill Level Beginner
Certificate of Completion
Full lifetime access

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