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BEGINNERS GUIDE TO MODERN MARKETING

  • Mr Ayush G Kottary image

    By - Mr Ayush G Kottary

  • 10 students
  • 30 Hours
  • (0)

Course Description

This certificate course serves as a foundational bridge between classical marketing theories and the dynamic world of digital business. Designed for beginners, it provides a robust understanding of Marketing Management, covering the essential tools required to build, price, distribute, and promote products effectively.

Moving beyond the basics, the course introduces students to strategic decision-making through Segmentation, Targeting, and Positioning (STP). Finally, it prepares learners for the modern economy by exploring the Fundamentals of Digital Marketing, highlighting the critical shift from traditional methods to digital channels and examining the unique challenges and opportunities within the Indian context.

Course Curriculum

  • 3 chapters
  • 21 lectures
  • 1 quizzes
  • 30 Hours total length
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1 INTRODUCTION TO MARKETING
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16 Min

2 INTRODUCTION TO MARKET AND MARKETING
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15 Min

3 UNDERSTANDING MARKETING MIX
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24 Min

4 MARKETING PHILOSOPHIES
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12 Min

5 MARKETING CONCEPTS / PHILOSOPHIES
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30 Min

6 Contemporary Issues in Marketing
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16 Min

7 CONTEMPORARY ISSUES IN MARKETING
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20 Min

8 MARKETING MIX AND PRODUCT DECISIONS
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45 Min

9 PRODUCT AND PRICING
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13 Min

10 ADVERTISING
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20 Min

11 DIGITAL MARKETING
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13 Min

1 MARKETING COMMUNICATION MIX
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1 Hour

2 DISTRIBUTION / PLACE STRATEGIES
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50 Min

3 INTRODUCTION TO MARKET SEGMENTATION
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8 Min

4 BASES FOR MARKET SEGMENTATION
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14 Min

5 TARGET MARKETING STRATEGIES
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20 Min

6 CONSUMER BEHAVIOUR
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9 Min

7 BUYING MOTIVES
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21 Min

8 CONSUMER BUYING DECISION PROCESS
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15 Min

1 FINAL TEST [Quiz]
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1 Hour 40 Min

2 ASSIGNMENT 1 & 2
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2 Hours

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Instructor

Mr Ayush G Kottary

5 Rating
2 Reviews
130 Students
3 Courses

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  • Duration 30 Hours

  • Lectures 21 lessons

  • Enrolled 10 students

  • Category: School of Business and Management

  • 1 Quizzes

  • Language: English

  • Skill Level Beginner

  • Certificate of Completion

  • Full lifetime access

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