Course / Course Details
Basic Knowledge of Retail Industry
This course provides an in-depth understanding of omnichannel retailing, tracing its evolution from brick-and-mortar stores to integrated online and offline experiences. In Module 1: Understanding Omnichannel Retailing (15 hours), students will explore the customer journey, omnichannel integration, and the role of technology in creating seamless, personalized experiences. Module 2: Implementing an Omnichannel Strategy (15 hours) focuses on practical strategies, including inventory and order management, digital marketing, and CRM. The course also examines key performance metrics and emerging trends like AI and augmented reality, preparing students to develop successful omnichannel strategies.
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