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Course / Course Details

Omnichain Retail and Strategy

  • Ms Sharolin Avil Menezes image

    By - Ms Sharolin Avil Menezes

  • 0 students
  • 30 Hours
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Course Requirements

Basic Knowledge of Retail Industry 

Course Description

This course provides an in-depth understanding of omnichannel retailing, tracing its evolution from brick-and-mortar stores to integrated online and offline experiences. In Module 1: Understanding Omnichannel Retailing (15 hours), students will explore the customer journey, omnichannel integration, and the role of technology in creating seamless, personalized experiences. Module 2: Implementing an Omnichannel Strategy (15 hours) focuses on practical strategies, including inventory and order management, digital marketing, and CRM. The course also examines key performance metrics and emerging trends like AI and augmented reality, preparing students to develop successful omnichannel strategies.

Course Outcomes

  • Understand the evolution and key characteristics of omnichannel retailing.
  • Analyze and map customer journeys across multiple channels.
  • Develop strategic omnichannel goals and roadmaps tailored to customer preferences.
  • Master omnichannel operations, including inventory, fulfillment, and customer service.

Course Curriculum

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  • 0 quizzes
  • 30 Hours total length
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