St Aloysius (Deemed to be University) LMS | Omnichain Retail and Strategy

Course / Course Details

Omnichain Retail and Strategy

By - Ms Sharolin Avil Menezes
0 students
30 Hours
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Course Requirements

Basic Knowledge of Retail Industry

Course Description

This course provides an in-depth understanding of omnichannel retailing, tracing its evolution from brick-and-mortar stores to integrated online and offline experiences. In Module 1: Understanding Omnichannel Retailing (15 hours), students will explore the customer journey, omnichannel integration, and the role of technology in creating seamless, personalized experiences. Module 2: Implementing an Omnichannel Strategy (15 hours) focuses on practical strategies, including inventory and order management, digital marketing, and CRM. The course also examines key performance metrics and emerging trends like AI and augmented reality, preparing students to develop successful omnichannel strategies.

Course Outcomes

Understand the evolution and key characteristics of omnichannel retailing.
Analyze and map customer journeys across multiple channels.
Develop strategic omnichannel goals and roadmaps tailored to customer preferences.
Master omnichannel operations, including inventory, fulfillment, and customer service.

Course Curriculum

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30 Hours total length

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Instructor

Ms Sharolin Avil Menezes

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Duration 30 Hours
Lectures 0 lessons
Enrolled 0 students
Category: School of Vocational Studies
0 Quizzes
Language: English
Skill Level Beginner
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